
Our Vision
CreatedBy_ provides a Circular Connected Ecosystem for encrypted authentication and verified ownership of IRI and digital goods, providing a standard for brand and owner protection of physical goods and sharing the power of NFT utility activation and digital experiences of WEB3 and the Metaverse.
Our key insight is that billions of physical goods will be transforming to WEB3 via NFTs and we are providing a standard for brand and owner protection of encrypted authentication and verified ownership of physical and digital goods and activating the power of NFT utility and digital experiences.
We are focusing on creating a Circular Connected standard for any creator or brand can simply use, we are chain agnostic, use encryption for authentication to eliminate counterfeiting, and are integrating our ecosystem by partnering with fashion design software companies, AR/VR Studios, and leading NFT Utility platforms. Opening up the Connected experiences for everyone. Let’s create this together in partnership!
The Team
We are an experienced, passionate, visionary, and diverse team, having collectively researched and developed smart apparel and RFID/NFC technology for the past 5 years, pushing the technology into the future. With over 20 years within the fashion industry, providing trend forecasting for global brands and industry associations, apparel manufacturing, mobile applications, and SAAS solutions for retail inventory management.

Tom Wallace – The Connector In Chief

AJ Jackson – The Partnership Connector
Advisors

Bradley Feldman – The Tech Connector

Lisa Kolb – Connected Advisor

Kathleen Gasperini – Communications and Sustainability Connector